VoIP Advertising

To see frequenty asked questions about our program for VoIP Providers including how to create an account click on VoIP Advertising FAQ. To read more about advertising with Voip Review including relevant statistics like 74.8% of our visitors intend to purchase VoIP service within 1 month and 92.9% within 6 months resulting in a 6.25% conversion rate for one provider. Learn more below...

Learn About The Most Qualified Stream of Traffic in the VoIP Industry


How Is Our VoIP Advertising So Targeted?

Voip Review powers a search engine of voip providers for very high traffic web sites like CNet.com.  Please go to Voip.CNet.com and scroll down the section titled, "Find VoIP Providers In Your Area" and do a search.  We provide the search engine and search results for them and are adding other partners soon.

Our traffic is unique because it is highly targeted.  First, the advertising is only for specific cities in which you offer services so there are no wasted funds on areas where you do not offer services.  You also receive great branding value because your logo is all over the search results.  Additionally, visitors can drill down and see the details of your plans including pricing, features, availability, contract terms, equipment, long distance, and more.  

Furthermore, they can do all this without you ever paying a cent.  Only once they see all that information about your company and then decide to visit your site is there any fee whatsoever.  So this is about the most highly targeted, qualified, and informed traffic that you can get.

For examples of where people are searching and where you would show up go here:

http://Voip.CNet.com 
Ziff Davis
http://reviews-zdnet.com.com/Internet_Phones/4520-9140_16-5131535-1.html?tag=ont-is

http://voipreview.org/service.all2.aspx
http://voipreview.org/service.select.aspx
http://voipreview.org/review.all.aspx

To create an account click here.

What Sets Us Apart From Other Advertisers Like Google and Overture?

The biggest value we bring is that you receive so much before you are even charged.  For instance a visitor goes to one of our partner sites and does a search for a specific area code.  Your company is offering three calling plans and all three plans show up along with your beautiful company logo.  Your logo does not show up in a Google or Overture search so you lose that branding value.  And I might add you have not paid a penny at this point.

Next the visitor sees that you offer basic features like voice mail, caller id, calling waiting and also sees your outstanding long distance rates.  They decide to click on your plan and see the details (example).  They see all the things you offer like advanced features, equipment options and costs, long distance rates, regional rates, extra line cost, guarantee, contract terms, contract length, setup fee, and cancellation fee.  They have also seen your logo (again), plan name, and description of the plan.  And I might add that you still have not paid a penny.    

These are highly interested buyers at this point.  Only after they have seen all this information on your company and are still interested in buying your service and have clicked on the “Go To Site” button are you charged a click fee.  This is what sets us apart from Google and Overture.

To create an account click here.

How Do I Receive Traffic?

How our system works is that you pay per click to be listed and your ranking in the search results is determined by your per click bid.  Several top VoIP companies are bidding up to $5.50 per click on Overture (Yahoo) for the keyword VoIP.  There are a lot of companies that see the tremendous value of per click advertising.   

Receive visitors from Voip Review’s search engine by bidding per click for your placement at the top.  Currently (12/07/04) the bid to be #1 in our search results is $1.01 per click and $.50/click is the minimum.  This is a tremendous bargain for the quality of traffic you will be getting.   Compare this to $5.50 per visitor to be #1 on Overture for certain keywords.    

You can also set an auto-bid to automatically adjust your bid based on the competition.  Contact VoIPReview.org at 800-747-0733 or email to get started. 

What Kind of Traffic Do I Receive?

  • Highly targeted
  • Highly qualified
  • Geographically specific down to the country, area code, and city level. In the USA there are roughly 40,000 local calling areas and the large VoIP providers cover only 2,000-3,000. There are no wasted marketing dollars on areas you don’t serve.
  • Set your own price. You bid whatever you think the advertising is worth.
  • Logo and name recognition value. Even if someone doesn’t click on your link you still receive lots of logo and name recognition value without ever being charged.
  • Great Demographics
      Our Visitors:
    • Over 90% use broadband
    • Know what VoIP is
    • Are looking for landline type service not cellular
    • In Many Cases:
      • Want to replace or supplement existing phone system
      • Want unlimited long distance
      • What travel flexibility
      • Want international flexibility
  • Users are highly informed on your products before you are even charged.
    • They know prices, features, availability, contract terms, user’s ratings, 911 availability, number porting, voice mail, caller id, 3 way calling, call forwarding, call waiting, extra line costs, equipment costs, setup fees, equipment types, and more and you are still not charged unless they click
    • Only once they know all that and click through to your site are you charged
  • Users are actively searching for a VoIP provider. With other advertising you must first inform them of what it is you are offering (broadband phone service) then convince them they might want service and then convince them they want your service. Our users already know they want VoIP.
  • It is a completely variable advertising model. You only pay for a visitor to your site. There is no monthly or fixed fee. You only pay for what you get.
  • No long term contract
  • We set everything up for you
  • Takes 10 minutes of your time
  • We can email you click reports
  • We can email reports on logo impressions

Contact VoIPReview.org at 800-747-0733 or email to get started.

To create an account click here.

Advertising Comparison


Y=Yes, N=No, M=Maybe, possibly, sometimes, or partially

Feature/

Benefit

Voip Review

Overture

Google Adwords

Banner Ads

TV

Radio

Direct Mail

General Email Blast

Highly Targeted:  Geographically specific down to the country, area code, and city level.  In the USA there are roughly 40,000 local calling areas and large VoIP provider cover only 2,000-3,000.  There are no wasted marketing dollars on areas you don’t serve.

Y

N

N/M

M

M

Y

M

Logo Exposure (Even if someone doesn’t click on your link you still receive lots of logo and name recognition value without ever being charged.)

Y

N

Y

Y

N

Y

Y

Users Are Highly Informed On Your Product Even Before You Pay a Cent.  Users see details such as prices, features, availability, contract terms, user’s ratings, 911 availability, number porting, voice mail, caller id, 3 way calling, call forwarding, call waiting, extra line costs, equipment costs, setup fees, equipment types, and without you paying a cent

Y

N

N

N

N

M

M

Users can search for specific capabilities like number portability to replace their existing phone provider, unlimited long distance, international capabilities, or specific features or equipment.

Y

N

N

N

N

N

N

Set Your Own Price (Real Time Bidding System)

Y

Y

N

N

N

N

N

90% Of Visitors Have Broadband

Y

M

M

N

N

M

M

Users Know What Voip Is

Y

M

N

N

N

M

M

Users Actively Looking For Voip Service To Purchase

Y

M

N

N

N

N

N

No Long Term Contract

Y

Y

M

M

M

M

M

Performance Advertising:  You only pay when a visitor is successfully sent to your site. 

Y

Y

N

N

N

N

N

Takes Less Than 10 Minutes of Your Time To Setup

Y

N

M

N

N

N

N

Direct Potential for Free Press

Y

M

M

M

M

M

M

No Monthly, Fixed, or Setup Fee or One-Time Expenses

Y

M

M

M

M

M

M

Visitors Going To Your Site Are Directly Trackable

Y

Y

Y

N

N

N

Y

 

Winner!

 

 

 

 

 

 

Feature/

Benefit

Voip Review

Overture

Google Adwords

Banner Ads

TV

Radio

Direct Mail

General Email Blast

 

Contact VoIPReview.org at 800-747 0733 or email to get started.

To create an account click here.

Internet Connection Types of Voip Review Visitors

Cable

51%

DSL

34%

ISDN

2%

Satellite

2%

High Speed Wireless

3%

Dial-up

4%

T1

2%

T2

0%

T3 or higher

1%

Summary

Internet Connections Ideal for VoIP – 92%

·        Cable, DSL, High Speed Wireless, T1, T2, T3 Combined = 92%

Connections Not Ideal For VoIP – 8%

·        ISDN, Satellite, Dial-up Combined = 8%

Statistics based on 409 responses.

Intent To Purchase

Visitors were asked, “When do you plan on buying VoIP service?”

Never

2.2%

More than 2 years from now

1.2%

Within 2 years

0.9%

Within 1 year

2.8%

Within 6 months

6.8%

Within 3 months

11.4%

Within 1 month

17.5%

Within 2 weeks

16%

This week

24.3%

Today

16.9%

Highlights: 74.8% intend to purchase VoIP service within 1 month and 92.9% within 6 months.  This has been validated by a 6.25% conversion rate for one of our advertisers with a competitive offering (unlimited long distance for $20 a month). To create an account click here.

The survey completed on 3/23/05 and is based on 325 responses.

Other Statistics

89% of visitors are first time visitors

The average visitor views 4.9 pages.

The average visitor generates 22 company logo impressions.

The average visitor clicks 0.34 times on a “Go To Site” button.

The average visitor views 0.49 pages that are showing every plan for a VoIP company.  Here is an example of one of those pages:

http://www.voipreview.biz/service.all.aspx?graph=32

The average visitor views 0.88 plan detail pages.  A service plan page looks

like this: http://www.voipreview.biz/service.view.aspx?graph=75 .

What Results Can I Expect For Just My Company?

Your results depend on many factors one of which includes your position in the search rankings. 

Here are some very general estimates on what you can expect assuming an average ranking:

150,000 logo impressions per month

3,000 click throughs per month

150,000 plan information exposures per month

2,800 viewings of pages showing every plan your company offers (per month)

4,800 viewings of pages showing a plan’s details (per month)

To create an account click here.

Geographic Statistics

Visiting Areas 

%

1.North America  

81.28%*  

2.Asia  

3.27%  

3.Western Europe  

3.19%  

4.Eastern Europe  

1.12%  

5.South America  

0.79%  

6.Oceania  

0.77%  

7.Africa  

0.57%  

8.Central Europe  

0.30%  

9.Southern Europe  

0.09%  

Subtotal

  91.37%  

*Unknown

  8.63%  

Total

  100.00%

        Last updated in Jan. 05.

Visiting Countries

%

1. United States  

66.1%**

2. **Unknown Location

19.3%

3. Canada  

2.2%

4. Germany

1.6%

5. United Kingdom  

0.9%

6-42. Countries with 0.8%-0.1%

0.8%

43-168. Countries with less than 0.1%

0.1%

       Last updated on 3/24/05.

Roughly 50,000 unique visitors go to Voip Review each month and 250,000 page views are generated.

What Information Is Needed To Get An Account Setup?

  1. Full Contact Information
  2. Payment information such as credit card, checking account, or paypal account.
  3. A list of service availability in an Excel file or Microsoft database in the format: 

Country|Area Code|City
USA|303|Denver
USA|720|Denver
USA|303|Lakewood
etc.

If this data is not available it is possible for us to take data in the format of npa-nxx and convert it to our own needed format.  Npa-nxx is the 720-221 in 720-221-5676.  If you have any questions we can give you more details.

  1. Optional: A list of long distance and international rates in the format:
         
           Columns:

From Country|From Area Code|From City|Destination Country| Area Code| City| Per Minute Fee| Increment** | Connect Fee


                    Example Data:

USA|303|Denver|UK|01 |London|$.02|6|0
USA|303|Denver|Germany|01 |Frankfurt|$.03|6|0

                         **”Increment” is the billing increment in seconds.

  1. Signed Contract and initial bid per click
  2. Destination URL where you want the traffic sent and a logo with the dimensions 120X54.

 Contact VoIPReview.org at 800-747-0733 or email to get started. 

To create an account click here.

Special Offer

 Link to our site and receive $10 of advertising credit!   To qualify the link must be from a page accessible from your home page and use the link text below (or something similar) and be permanent (you can’t take it down next month). If you are an older or highly trafficked site linking from deeper pages and larger credits are possible. 

 You can link directly into our site as follows:

Voip Review – Voip Providers – Voip Services – Broadband Phone Company Providers

 You can also link directly into your page as follows:

 MyPhoneCompany Voip Provider Plans – See what Voip Review has to say about our plans.

 You can even link directly into a specific plans’ page.

 MyPhoneCompany Voip Providers Unlimited Local Plan – See what Voip Review has to say about our VoIP Unlimited Local Plan.

 Earn $10 credit for the first link and $5 for each additional link.

 What if I decide I don’t want to link to you any more?  Simply pay for the credit you received.

Contact VoIPReview.org at 800-747-0733 or email to get started.

To create an account click here.

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